AI Technology & Strategy

Before the Build Reports

You know AI can do great things. But it\u2019s a lot. Our Before the Build Reports benchmark your business against your market, letting you know where you stand against your competitors and where there are unique opportunities.

Our reports are customized to your brand, giving you a clear path for your next steps \u2014 whether you move forward with us or on your own.

Report 01Before the Build Report
$825

Marketing & Positioning

Sharpen how you position yourself — and where AI actually fits.

This proprietary report sharpens two things at once: how you position yourself in your market, and where AI actually fits in your business. Excellent marketing starts with clearly identifying your business differentials. This report takes a deep dive into your business and your industry, letting you know where there are opportunities and how to act on them.

Insights from this report enable better

  • Content strategy — writing content around your actual differentiators, not guesses
  • Website messaging — sharpen your copy to stand out
  • Sales conversations — give your team language for “why us” backed by research
  • Positioning decisions — know which market gaps are yours to claim before a competitor does
  • Brand voice development — build tone and messaging pillars around real differentiation
  • PR and partnerships — pitch media and partners with a sharper, more credible story
  • Campaign planning — build launches around your strongest, most defensible angle
  • AI strategy — know where and how AI can be implemented to support your goals
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Report 02Before the Build Report
$1,350

GEO & AI Visibility

Make your brand the answer Claude, ChatGPT, and Gemini recommend.

Do you want Claude, ChatGPT, Gemini, Perplexity or others to recommend your brand? It’s called GEO — when your brand shows up as a recommendation in these tools, and there are levers to pull that make this more possible. This report tells you what to do on your website to make your brand more findable on AI tools. We feel this report is almost mandatory for any brand that wants to begin this process. Becoming seen on LLMs is a process, which starts with your website.

The report includes information on

  • Website structural changes — know exactly what to fix in your site architecture, schema, and content so AI tools can parse and trust it
  • Content prioritization — decide what pages, FAQs, and topics to build first for maximum AI visibility
  • Baseline benchmarking — see exactly where you rank today across Claude, ChatGPT, Gemini, and Perplexity, so progress is measurable
  • Technical roadmap — hand your dev team a clear punch list instead of vague “improve SEO” instructions
  • Competitive positioning — see who’s already showing up as “the recommendation” and what’s letting them win
  • Long-term visibility strategy — treat GEO as an ongoing process with a clear starting point, not a one-time fix
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Customized to your brand

Each report is built around your business and your industry \u2014 not a generic template.

Benchmarked against your market

See where you stand versus competitors and where the unique opportunities live.

Yours to act on

A clear path for next steps \u2014 whether you move forward with us or on your own.